Use stickers, stamps and handwritten notes on all of your direct mail efforts and day-to-day business mail. When you put a sticker or very short handwritten message on the outside of an envelope, people will read it first.
Enclose your brochure, ad, flyer, etc. in all of your outgoing mail. It doesn't cost any additional postage and you'll be surprised at who could use what you're offering.
It costs six times more to make a sale to a new customer than to an existing one. Continue to send marketing materials to your existing customers.
Did you know?
Ask your customers for referrals. Promote a reward (such as a restaurant gift card) to customers whose referral results in a sale. Have your message printed on the back of your business cards.
Getting new and potential customers to notice you is an ongoing—and sometimes uphill—battle, and one you can't stop fighting. Pick a new idea every few weeks and implement it, no matter how small. Before long, your marketing might just pay off in new sales—and happier, more involved customers.
Get your existing customers (and even your friends and family) to raise awareness all over town by giving out T-shirts, hats or umbrellas with your company logo. They'll be walking ads for your company.You might also increase your visibility in your community by joining local organizations that provides business networking opportunities.
Free Advertising: It does exist!
Use email to announce a new product, discount, or special sale, send a newsletter or invitation, direct customers to your website, and conduct a survey. Also, consider adding a sales message to your signature line.
Effective marketing isn't always about spending a lot of money on splashy advertising campaigns.
It's about building a solid reputation, offering exceptional service, and getting your name known.
The goal is to keep in touch with your customer. Each customer is different. Rotate your marketing tactics and vary your approach. Marketing can be fun, so take advantage of all the ways you can communicate your value to your customers.